1. Put real numbers in
The calculator uses Mifflin–St Jeor, then a training multiplier, then a surplus or deficit. You can override calories. Protein starts at 1.8 g per kilogram because that is what most strength trainees can hit with groceries, not because it is a medical target.
2. Choose how long the PDF should last
A week is $49. Two weeks, a month, eight weeks, twelve weeks. Longer files cost more because they are more recipes, more grocery cycles, more swaps. Extras (grocery formatting, high-protein swaps, coach notes) stack on top. The ceiling is $2,000.
3. Pay once and download
After checkout you get an HTML/PDF pack: meals, approximate macros, and a shop-once list written around a Canadian supermarket. No subscription. No box. You can print it or keep it on your phone in the aisle.
What we copied from competitors — and what we did not
Trifecta and Factor win on zero cooking. That is a different product. Eat This Much wins on infinite regeneration. That is a different product too. We stole the funnel: calculator, then length, then pay. We did not steal the fridge.